Call for Short Papers
Laura PHILLIPS | David ROSS | Cristina MOSCONI | Pikakshi MANCHADA
(University of Exeter, United Kingdom)
Keywords: digital experiences; business model innovation; economic development; site management
The implementation of digital technologies in cultural tourism is spreading at a rapid rate and becoming an essential means for cultural, archaeological and heritage sites to increase appeal and attract more visitors. While the development of new digital means for providing information has taken the spotlight, less attention has been paid to the management and economic structure that makes it possible. The informed use of approaches based on the analysis of the business models of cultural and heritage sites could represent an innovative way of seeking synergies between economic and technological aspects to broaden the tourist experience in a sustainable way. Such approaches, however, bring along several questions, which include: who is the target audience of new digital experiences? What will such experiences offer them and will visitors’ expectations be met? Will the digital implementation require tech-educated staff, dedicated spaces, and increased site security measures? If so, how can new digital experiences eventually increase the revenue stream? How to strategize and prepare for the (mostly) short life of digital exhibits?
The aim of this round table is to start a conversation on the often overlooked value of shaping business models for the implementation of innovative digital solutions compatible with the organisational and economic characteristics of cultural heritage sites. Contributions are sought that look at case-based approaches in the cultural heritage sector, which investigate the main issues faced, and opportunities encountered, when exploring the implementation of digital technologies. Research on approaches for implementing changes to established practices are encouraged. Experiences of the implementation of digital interpretation, best practice approaches, tools and methodologies, are also welcomed.