(ETT SPA, Rome, Italy)

Keywords: augmented reality visor – beacons – ancient Rome

The project “Beacon Glass Museum: the Museum of the Future”, that involved the Trajan’s Markets – Museum of the Imperial Forums in Rome, has been developed to experiment the hight narrative potential of augmented reality at the service of archeology.
In the two-month trial the museum offered an extra virtual path of augmented reality that includes fourteen points of interest about the major attractions of the archaeological complex, telling the story of Trajan’s Markets and its protagonists.
Equipped with the latest generation of augmented reality viewers, when approaching the works, visitors – thanks to beacons- discovered the stories of the Museum and its characters getting information, text, images, video directly before their eyes. An empathetic and emotional journey, thanks to the use of images, holographic projections, 3D animations – that offered a funny, educational and long-lasting experience, all at the same time. The result is a unique and highly technological visit in which everyone was able to move freely, exploring the attractions and the related multimedia contents, without using additional headphones as the glasses are equipped with their own audio system.
The conference will be an occasion to display the results of this trial, monitored through questionnaires relating to user satisfaction.
The project was developed by ETT S.p.A., the Genoa-based company leader in the production of multimedia, interactive and immersive installations, in collaboration with a young creative selected in the Italian Youth Guarantee Plan. The experimentation was sponsored by the Department of Culture and Sport of Rome – Cultural Heritage Capitoline Superintendence that, together with the Scientific Director of the Museum, has supported the project.

Relevance conference | Relevance session:
Results of a technological experimentation on augmented reality applied to the Imperial Forums in Rome.

New narration format: the most important archaeological relics narrated in the first person the story of the Imperial Forums in Rome, thanks to beacon and augmented reality viewers technologies.