Ilona Beliatskaya
(European Humanities University, Lithuania)

Keywords: digital heritage, interactivity, creativity

The museum sector has been playing an important social role in people’s community as a reference center, particularly about the past of history. In comparison to the role of tradition museum, the role of modern museums is completely different and serves more than just preserving, storing and displaying artifacts. In most developed countries such as the USA, the UK and even Australia museums have transformed significantly by adding creativity and innovative ideas such as Information Communication Technologies (ICT). The new view of heritage interpretation co-creation as a collaborative product is emphasized in the case of eHeritage or digital heritage, where artworks are generally composed and re-created by efforts of a team that involves the artists, graphic and designers and even visitors. However, a great amount of museums in developing countries are still operating using the traditional method, among them is Belarus. Therefore, there are a lot of questions regarding to the further method of museumification of cultural heritage in Belarus. Accordingly, the main objective of this research is to investigate the function of modern museums and analyze at the adoption of creativity in museum sector with special focus on Belarus. In order to have clear understanding and a complete overview of the current situation of innovative technologies adoption in Belarusian museum sector, content and functionality analysis was conducted. While using this research method, the author was interested in analyzing the adoption of interactive technologies in museums websites on example of National Art Museum, proposing a creation of virtual copy of this museum, referring to the best practices on creation and organization of virtual museums abroad. The author concluded to suggest allowing public to participate in the distribution and production of heritage to a certain extent while take part in the construction of the exhibitions and collections.